China Next: A Changing Beauty Landscape. download our 2024 trends report
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YASO is a next-generation solution for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce
In China, social commerce is far more than just social media-enabled shopping. It is a holistic – and constantly shifting – set of dedicated tools and techniques to target, acquire and convert customers. And it has rapidly become the primary way of selling online in China. Social commerce technology allows brands to enter the market in a more scalable and cost-efficient manner.
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While China represents the most-exciting ecommerce opportunity globally, the barriers to a successful market entry have risen dramatically in recent years. We help brands to navigate this increasing complexity and open up new international growth opportunities.
The Chinese ecommerce market is highly saturated. As Chinese consumers become increasingly culturally confident, local players present new challenges that require non-Chinese brands to develop fully localised strategies.
Emerging almost completely cut off from the rest of the internet, China’s unique platform ecosystem is quickly evolving. The dominance of players like Tmall and JD is being challenged by emerging content-driven, community-amplified social commerce.
Successful entry into China requires significant investment in infrastructure and marketing. YASO’s unique funding model mitigates upfront risk in exchange for a share of future reward.
