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Social commerce solutions for brand acceleration in China

YASO is a next-generation solution for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce

Ecommerce Market Size
$
2,780
bn
$
1,836
bn
China
Next 9 markets combined (USA, Japan, Germany, UK, South Korea, India, France, Indonesia & Canada)
Source: Statista
mobile shopping apps

What is social commerce?

In China, social commerce is far more than just social media-enabled shopping. It is a holistic – and constantly shifting – set of dedicated tools and techniques to target, acquire and convert customers. And it has rapidly become the primary way of selling online in China.  Social commerce technology allows brands to enter the market in a more scalable and cost-efficient manner.

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Social commerce platforms we work with

Cutting through complexity

While China represents the most-exciting ecommerce opportunity globally, the barriers to a successful market entry have risen dramatically in recent years. We help brands to navigate this increasing complexity and open up new international growth opportunities.

Competition

The Chinese ecommerce market is highly saturated. As Chinese consumers become increasingly culturally confident, local players present new challenges that require non-Chinese brands to develop fully localised strategies.

Channels

Emerging almost completely cut off from the rest of the internet, China’s unique platform ecosystem is quickly evolving. The dominance of players like Tmall and JD is being challenged by emerging content-driven, community-amplified social commerce.

Cost

Successful entry into China requires significant investment in infrastructure and marketing. YASO’s unique funding model mitigates upfront risk in exchange for a share of future reward.

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Why YASO?

Partnership
Our unique model forges deep partnerships that build lasting value and align long-term priorities.
East x West
Our founding team has launched 120+ brands in China on the basis of genuine cross-cultural understanding.
Incubate
We are not distributors, but brand-builders creating the next generation of category leaders.
Acceleration
Our turnkey solution covers all aspects of successful market entry, from tech, to logistics, payments and demand generation.
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What our clients say

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YASO Graphics

“The best place to work”

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John Carter | VP of Design

“I love my work at Promoplus”

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Sophie Moore | VP of Sales
YASO Graphics

“The team at Promoplus is the best”

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Patrick Meyer | VP of Marketing
YASO Graphics

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