01LaunchFor brands entering China.
We build your China business end to end. Storefronts, distribution, logistics, marketing, and the platform that gives you visibility from day one. No entity, no local team, no twelve month build.
AI-powered operating system
We make China ecommerce work for global brands.
YASO's AI-powered operating system pairs our proprietary platform with our operational team on the ground. Everything that gets your product listed, discovered, and purchased on the platforms where China buys. Built for the market that's rewriting the rules of retail.
A new partnership model
Shared goals. Commercials that work.
We replace the traditional China distributor with a transparent, technology-enabled operating model for beauty, wellness and luxury brands. Built by in-market ecommerce specialists. Built for shared success.
Built for how China actually works
China is rewriting the rules of retail.
AI isn’t a just feature in Chinese ecommerce. It’s core infrastructure, running underneath platforms, sellers, and consumers at a depth no other market can match.
- 1%
- Of Chinese consumers now use AI to assist with day-to-day shopping decisions.
- +1%
- Off-peak conversion uplift from 24/7 AI-hosted livestreams.
- +1%
- YoY growth in the Chinese GEO market in 2025.
- 1B
- AI model calls on Taobao on day one of Double 11 2025; 10x on 2024.
- 1M
- AI-generated images produced monthly for Alibaba merchants.
- 1
- Sellers on JD.com using AI digital-human livestream hosts.
The YASO OS
Three layers.
One platform.
Powered by AI.
An ecommerce operating system, not a distributor. Operations, marketing, and data - the three foundations of any successful China business, engineered to work together or apart. AI-tooling connects and enhances every layer.
AI-tooling
Powered by AI, at every layer
AI-tooling
- Automates operational workflows
- Flags stock, sales and behavioural anomalies
- Sharpens marketing performance
- Turns raw platform data into insights
- Powers decision-making
How it works
From our first call to your sales growing.
- 01
We check this is the right move for your brand
Before anything else, an honest read on whether China is the right move for your brand, and whether we are the right partner. Category demand, competitive position, pricing, margin structure. If the answer is no, we will tell you.
- 02
We build it, or we transform it.
New to China. Storefronts on the platforms that matter for your category, warehousing, cross-border logistics, payments, and your presence on Douyin, RedNote and Tmall. No China entity required. No local team to hire. Already in China. We take on what exists, find where the value is leaking, and rebuild the parts that are not working. Same channels, better technology, transparent commercials.
- 03
We run it.
Our team in Shanghai operates your China business day to day. Content, KOLs, livestreaming, paid media, customer service, fulfilment, returns. We pick up your stock from the warehouse, store in our bonded warehouses, ship to customer, and manage payment reconciliation.
- 04
You see all of it.
The same live platform our team works from is the one you log into, refreshed every 15 minutes. Sales, stock, marketing spend, customer data. Never wait for a monthly report to find out what’s happening with your brand.
05
What our clients say
"In one month using YASO, we did 50% of the sales our local partner managed in 12 months, at a better margin, with zero added complexity to our business."Tom PammentInterim Head of Global SalesFaith in Nature
"YASO have been instrumental in scaling Pixi's presence in China. The growth speaks for itself."Johannes BjorklundGeneral Manager & Executive Vice PresidentPixi
Meet where you are now
Wherever you are in your China journey, plug in here.
FAQ
Common
questions.
Tmall, Douyin, JD, RedNote and Kuaishou, plus the logistics, payment and fulfilment infrastructure behind them. Which platforms we prioritise depends on your category and where your customers already are.
No. We operate through our own infrastructure and licences in China, and our team of ecommerce, logistics, marketing and finance experts in Shanghai runs the day to day.
You do, throughout. Store accounts, customer data and pricing control stay with your brand. That is a structural part of how we believe a partnership should work, rather than a concession.
No. You retain ownership of your inventory. We work primarily on a consignment basis. A partner that owns your stock has a balance sheet reason to discount it in a bad quarter, and your brand carries that in China permanently.
We run the marketing that happens where Chinese consumers buy: creator content, livestream, platform advertising, and the store itself. But, we only recommend what would benefit your brand and drive sales. If we feel your commercials would benefit from it, we also run full suite brand-building and retail presence for larger brands. Speak to our team to find out more.
We work with any brand that have the right profile to succeed in China. Our expertise is primarily with beauty, wellness, supplements and fragrance, alongside categories such as sporting equipment and pet care. But if your brand performs well outside China and you have budget committed to making the world's second largest consumer market work, have a conversation with us.
PLUG IN. SCALE UP
Book a demo to see what YASO can do for your brand.
A 30-minute demo. We'll show you exactly how YASO gets brands live in China and
what the first 90 days look like for a brand in your category.