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Download our 2024 trends report. It examines the potential and pitfalls of operating in the Chinese beauty space and draws on data and case studies from both Chinese and foreign brands.
3 January 2024
35 min read
Explore YASO's case studies
6 June 2025
5 min read
From pricing issues to viral growth—how YASO reignited Pixi’s China potential driving 327% YoY Quarterly Growth.
2 June 2025
5 min read
One month after switching to YASO, Faith in Nature achieved 50% of the sales their previous partner delivered in 12 months.
24 June 2025
5 min read
How YASO turned a niche lifestyle brand into a viral sensation in China with social commerce.