Zooki successfully launched in China, in 3 Months!

We are thrilled to announce the successful launch of our first supplement brand, Zooki, in the Chinese market! Zooki is an independent UK supplement brand known for its pioneering nutrient delivery systems and unique product formulations. 

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While the Chinese e-commerce market presents many opportunities for brands worldwide, it can take time to break into this market. Zooki faced several challenges during its entry into China, and we would like to share the story of how YASO helped pave the way for its launch.

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Challenges:‍

Zooki had been looking to launch in the Chinese market for some time, but traditional options like TMall didn't fit their needs. Additionally, navigating regulatory hurdles proved challenging, especially for supplements.They hit many roadblocks until Zooki discovered YASO. 

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YASO Solution:

YASO provided an end-to-end solution to overcome the complexities of the Chinese market. With our comprehensive social commerce solution and deep expertise in the Chinese market, YASO offers a customised approach to market entry. From navigating payment gateways to streamlining logistics, we helped overcome regulatory complexities and crafted compelling marketing strategies tailored to Chinese consumers. This solution enabled Zooki to sell across China's leading social commerce platforms, including Douyin, LittleRed Book, and WeChat.

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Strategy:

Zooki's product formulations were crafted to suit theChinese palate and underwent rigorous testing to ensure alignment with local preferences. Moreover, their emphasis on health and fitness tapped into prevailing trends, resonating particularly well with China's Gen Z consumers.

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Results:

Thanks to YASO's tech-enabled solution, Zooki's journey into the Chinese market was swift and seamless. Within just three months, Zooki went from concept to reality, establishing a strong presence on prominent social commerce platforms.

Our success story with Zooki is just the beginning, and we are excited to continue exploring new opportunities and launching more brands in the Chinese market.