Cookie Policy

1. Overview

This Cookie Policy explains how Kuai Commerce Limited, trading as YASO (company number: 13952850) (“YASO”, “we”, “our”, “us”) uses cookies and similar technologies on our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer where you consent to their use. Cookies contain information that is transferred to your computer’s hard drive. Similar technologies such as pixels, tags and scripts may also collect information about your browsing activity and interactions with our website.

2. How we use cookies

We use cookies and similar technologies to:

• operate and maintain our website;
• understand how visitors use our website;
• improve website performance and functionality;
• remember user preferences;
• analyse the effectiveness of our marketing campaigns;
• personalise advertising and content; and
• support website security and fraud prevention.

3. The cookies we use

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation and security of our website. These essential cookies are always enabled because our website won’t work properly without them. We do not require consent to use strictly necessary cookies. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our website. These cookies include for example security and authentication cookies and session management cookies.
• Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We use analytics and performance tools (as set out below). These cookies and technologies may only be placed with your consent where required by applicable law.
• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites. We will only use these cookies when you have provided consent through our cookie banner or preference centre where required by law.

4. Third-Party Providers

We may allow third-party service providers to place cookies or similar technologies on our website to support analytics, advertising, hosting, customer relationship management and operational functionality.

Third-party providers we may use include:

For cookies/tracking:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• LinkedIn Insight Tag
• Apollo Pixel
• Microsoft Clarity
• Ahrefs

For operational providers:

• HubSpot
• Mailchimp
• Zapier

We may also use email engagement technologies through providers such as Apollo and HubSpot to understand whether emails have been opened or links clicked, where permitted by applicable law.

These providers may process personal data outside the United Kingdom, including in the United States. Where this occurs, we implement appropriate safeguards in accordance with applicable data protection laws. For more information about how these providers process personal data, please refer to their respective privacy and cookie policies.

5. Managing your cookie preferences

You can manage or disable cookies through:

• our cookie consent banner or preference centre; and/or
• your browser settings.

Most browsers allow you to:

• block cookies;
• delete existing cookies;
• restrict certain categories of cookies;
• receive notifications before cookies are placed.

Please note that disabling certain cookies may impact the functionality and performance of our website. You can learn more about managing cookies through your browser provider’s help pages.

6. Cookie retention

Some cookies are session-based and expire automatically when you close your browser.

Persistent cookies remain on your device until they expire or are deleted.

Cookie retention periods vary depending on the purpose of the cookie and the provider. Most analytics and advertising cookies expire within 24 months, although retention periods vary by provider. Where possible, non-essential cookies are retained for no longer than reasonably necessary for their purpose.

7. Changes to our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our activities, legal requirements, or changes to the third-party services we use. When we make changes, we will update the ‘Last Updated’ date at the top of this page.

8. Contact us

To contact us, please email privacy@goyaso.com.