Unlock the latest insights into the world’s fastest-growing beauty market in the "China Next : A Changing Beauty Landscape."

Download our 2024 trends report. It examines the potential and pitfalls of operating in the Chinese beauty space and draws on data and case studies from both Chinese and foreign brands.

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The big takeaways

Live-Streaming has transformed the online Chinese shopping experience

Chinese consumers are turning to hyper-focused expert voices for honest reviews.

Over half of Gen Z reported that they highly value plant-based ingredients.

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