We built the infrastructure that lets global brands compete in China like locals.
We've made it our mission to consolidate the fragmented complexity of China ecommerce into a single intelligent system, so global brands can compete like locals, without having to build like locals.
Independently recognised for what we do
Gold
Gold
Winner
Winner
Listed
Shortlisted
The leadership behind the system.
Adam Knight
Leader in China landscape, regulatory change, brand dynamics. PhD in Chinese Studies. The person brands trust to interpret what is actually happening in the world's most complex ecommerce market.
James Campbell
Product, data architecture, and AI in China commerce. Built the YASO platform from first line of code to live product. Architect of the AI layer powering China GEO.
Jonny Plein
Operations, finance, startup strategy. Previously built and sold Pouch for 7-figures USD. Brings a CFO's lens to cross-border commerce, with a focus on cashflow, contract structures and commercial discipline.
Emma Zhou
Runs YASO's China operations from Shanghai. Twelve years in-market experience, previously at Le Creuset. Manages storefronts, fulfilment, KOL partnerships and the team that delivers for every YASO brand.
Where we're based
YASO in the media
Our research, analysis and expertise cited and featured across the industry.
Backed by
“Truly redefining how international brands navigate China's complex ecommerce and social commerce landscape.”
PLUG IN. SCALE UP
Ready to see what we can do for your brand?
A 30-minute conversation. No pitch deck. We will show you the platform, explain the model, and answer every question directly.