01
Revenue went flat after a strong first year
Start the check 
China health check
How healthy is your China business?
A 3-minute check against benchmarks drawn from YASO’s experience running global beauty and wellness brands in China. See your score instantly.
Free · 12 questions · No sales call required
The pattern
Flat sales, thin margins, no visibility?
It’s usually the structure, not the market.
Four common issues we see across the ecommerce market.
02
You’re growing, but the margin isn’t there
03
One product is carrying the whole business
04
Reports arrive monthly, after the moment has passed
Interactive form
Take the health check.
What you get
- Answer 12 questions
- Your score and band, straight away
- Detailed breakdown by area showing where to focus first, emailed to you
What the check measures
Eight areas that decide whether China pays off.
01
Performance
Is the business growing, flat or declining?
02
Pricing integrity
How far below global RRP you sell
03
Revenue quality
How much GMV runs through commission
04
Returns
Whether you’re buying revenue or building a business
05
Channel dependency
Reliance on distributors
06
Product mix
Exposure to one or two hero products
07
Partner structure
Who is accountable for the whole
08
Visibility and control
Whether you own your data, pricing and exit
Featured case study: Pixi
327% YoY growth in a quarter, after years of plateau.
Pixi is a global clean beauty best-seller. The brand had been live in China for years before partnering with YASO, but had hit a wall. Sales had plateaued. The brand was overexposed on Tmall and effectively absent from the social commerce platforms driving Chinese beauty growth. Legacy pricing inconsistencies, a residue of the previous partner, were eroding brand equity and conversion. Within three months of switching to YASO, the plateau was broken.
- 1%
- YoY quarterly growth in Q1.
- 1%
- MoM sales growth in the first three months.
- ¥1M+
- Net sales in the first three months.
- 1M+
- Organic views on RedNote, up from zero presence.
- ~1%
- Of low-price listings removed by month three.
About the benchmarks
Built on 12 years of experience at the intersection of retail technology and consumer strategy in China, working with hundreds of global brands.
“It’s not the market, it’s not the consumer... the structure.”
FAQ
Common questions.
Everything else is best answered in a 30-minute conversation.