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Answer 15 multiple-choice questions
About your brand, commercial profile, and China ambitions. Takes under 60 seconds.
China readiness
Is your brand ready for China?
Get your personalised China Readiness Score in under 60 seconds. Score your brand's current scenario against the commercial, operational, and category signals that determine China success.
0 mins
Time to complete the assessment
0 questions
Commercial, operational and category signals
0–0 score
Benchmarked against brands at your stage
How it works
Three steps to a scored view of your China readiness.
Fifteen questions, one score. We benchmark your answers against the commercial, operational and category signals that decide China outcomes, then send back your stage and the watchouts that matter most for a brand like yours.
Interactive form
Take the readiness test.
No commitment. No sales call. Just a scored, stage-specific read on where your brand stands today.
Results
What you will receive.
#01Your China Readiness Score
A score from 0–100 benchmarked against the commercial, operational, and category signals that define China success. Alongside a personalised result page with the next steps most relevant to your stage.
#02Your stage-specific watchouts
Based on your result, we surface three practical watchouts tailored to your stage — whether you are entering China for the first time, re-entering market, or scaling an existing presence. Grounded in real experience, not generic market advice.
#03Your free AI Search Score
Sign up for a 14-day free trial of our China GEO tool to see how your brand currently appears across China's major AI assistants — Doubao, DeepSeek, and Kimi. Results take up to 48hrs to load. Will your brand be present, or missing altogether?
*If you haven't launched in China yet, the tool will show you whether your brand already has organic traction or is completely absent. Absence is also concrete signal: right now, when Chinese consumers ask AI about your category, only your competitors show up. Better to see that gap before you launch and plan for it.
Not ready for the test?
Book a demo with our team.
If you'd rather have a 30-minute conversation than answer questions in a form, that works too. We'll walk you through the same readiness factors, plus what YASO would actually do for your brand.