Marketing that meets Chinese consumers where they buy.
- In-house creative and creator network
- Full campaign transparency
- All major social commerce platforms
China marketing is a different discipline. Most brands learn this too late.
Localisation isn't translation.
Chinese ecommerce runs on cultural fluency. Content built for Western audiences often actively misfires here.
KOL spend that never shows up in the numbers.
Fake followers, off-brand creators, and campaign reporting that can't be verified. Most KOL programmes never surface the numbers behind the invoices.
Fragmented execution.
Store, content, KOLs, livestream, offline events. Each with its own vendor, its own timeline, no single view of what's actually working.
Every stage of your China marketing. Managed in-house.
Chinese consumers don't discover brands like Western ones do. YASO builds the marketing that meets them where they buy.
Foundation
Where every brand's China presence starts. Positioning, product, and store, built for the Chinese consumer from day one.
Brand & Product Strategy
Brand strategy, Chinese-language positioning, product naming, and market entry brief. Before anything is shipped or listed.
- Chinese-market brand positioning
- Product naming and portfolio localisation
- Category and pricing strategy
- Market entry brief for the in-market team
Store Setup
Storefront design, product listings, and platform-native optimisation across Tmall, Douyin, JD.com and Xiaohongshu. Launch-ready in eight weeks.
- Storefront design across all major platforms
- Chinese-language product listings and translation
- Platform-native SEO and category optimisation
- Compliance with each platform's specific requirements
Amplification
Where Chinese consumers actually spend their attention. Content, creators, and livestream, produced and managed in-house.
Multi-Platform Content Management
Chinese-language brand content built and published in-house. Owned brand accounts, KOC seeding programmes, and community management.
- Chinese-language content strategy and calendar
- In-house content production and community management
- KOC identification and seeding programmes
- Verified brand-account activation
Douyin Livestream Production
Livestream studio production, host casting, and campaign management. The same in-house team that delivered ¥70,000+ in 10 minutes for Pixi with Wu Xin.
- Livestream studio production
- Host casting from YASO's Douyin network
- Script development and product briefing
- Real-time promo and traffic coordination
KOL Identification and Seeding Campaigns
Full-funnel creator programmes built on YASO's China-based creator network. Vetted, briefed, contracted, tracked.
- Creator matching against brand and category fit
- Seeding programmes at scale
- Paid partnership execution and negotiation
- Campaign performance tracked to platform GMV
In-market presence
Where brand credibility gets built in-market. Trade events, cultural partnerships, and moments that convert visibility into commercial signal.
Brand Partnerships
Cross-brand collaborations with China's most culturally relevant brands, retailers, and cultural institutions.
- Partnership identification aligned to brand positioning
- Commercial negotiation and IP protection
- Co-branded activations and product tie-ins
- Retail placement and category expansion
Experientials
In-market brand moments that convert cultural presence into commercial signal. Product debuts, press activations, cultural collaborations, and pop-ups.
- Product debuts and press activations
- Government and trade-body relations
- Cultural moment activation
- Media capture and Chinese press coordination
Trade Fairs and Exhibitions
Brand representation at China's most commercially relevant trade events. From the UK Pavilion at the China International Consumer Products Expo to the China Beauty Expo.
- Trade event identification and selection
- Booth design and Chinese-language collateral
- On-the-ground brand representation
- Sub-distributor, retailer and KOL introductions
Every campaign, every channel, one dashboard.
The platform consolidates every marketing activity into a single real-time dashboard. Campaign spend, KOL performance, livestream GMV, content engagement, cross-channel attribution. Refreshed every 15 minutes.
Scale rewards performance. Aligned incentives.
Scaling in China is about predictable execution, not one-off setup. We design Scale commercials so our success is tied to yours: a fixed platform subscription, a quarterly growth budget you control, and a revenue share that only grows when your revenue does.
The system working in practice.
¥70K+ in 10 minutes on Xiaohongshu.
Pixi × Wu Xin livestream. Celebrity host, 1.4M viewers, YASO-produced. On-the-Go Blush the flagship product spotlight.
¥100K+ in 5 minutes on livestream.
Zero China presence to six-figure livestream sales in three months.
Selected by the British Department of Trade.
YASO represented Pixi, Faith in Nature, Cowshed and Arkive at the China International Consumer Products Expo. Direct access to sub-distributors, retailers and KOLs.
Prime Minister moment secured.
YASO's China GM opened the door for NZ Prime Minister Christopher Luxon to try Antipodes on-camera during a China trade visit. Front-page press across NZ and China.
See what marketing your brand into China looks like.
A 30-minute demo. We will show you how the team runs marketing across channels, and what visibility into your marketing looks like day-to-day.