#01Fragmented execution.
Store, content, KOLs, livestream, offline events. Each with its own vendor, its own timeline, no single view of what's actually working.
Your In-China Ecommerce team
AI-native marketing, built for how China buys.
Creator content, seeding, livestream and platform advertising. Everything that moves a Chinese consumer from discovery to a completed order. Run by social commerce experts.
The Problem
China marketing is a unique discipline. Most brands learn this too late.
#02Localisation isn't translation.
Chinese ecommerce runs on cultural fluency. Content built for Western audiences often actively misfires here.
#03Unmeasurable KOL spend.
Fake followers, off-brand creators, and campaign reporting that can't be verified. Most KOL programmes never surface the numbers behind the invoices.
How the market works
Same brand. Different rules.
What changes when you market in China
Chinese consumers do not start with a search box. They scroll, they read reviews from people like them, and they arrive at your brand already decided. Content written to sit at the top of a Western funnel has nowhere to land here.
Chinese beauty brands hold most of the market and refresh formulas and content on monthly cycles. The brands you benchmark against at home are not the ones you are losing to here.
Creator content is not a layer on top of your marketing. It is where discovery, proof and purchase all happen. Which is why an unverified creator invoice is not a reporting problem. It is a channel problem.
RedNote, Douyin and Tmall each run a full customer journey inside themselves, with their own logic and their own data. A different vendor on each one means nobody can see the whole picture, including you.
Discovery happens in content, not search. Chinese consumers do not start with a search box. They scroll, they read reviews from people like them, and they arrive at your brand already decided. Content written to sit at the top of a Western funnel has nowhere to land here.
Your real competitors are domestic. Chinese beauty brands hold most of the market and refresh formulas and content on monthly cycles. The brands you benchmark against at home are not the ones you are losing to here.
Creators are the channel, not the campaign. Creator content is not a layer on top of your marketing. It is where discovery, proof and purchase all happen. Which is why an unverified creator invoice is not a reporting problem. It is a channel problem.
Every platform is a closed world. RedNote, Douyin and Tmall each run a full customer journey inside themselves, with their own logic and their own data. A different vendor on each one means nobody can see the whole picture, including you.
What we do
We run every stage where Chinese consumers buy.
Our ecommerce team sits in China and runs all of it. We're specialists in marketing that moves a Chinese consumer from discovery to a completed order, plus the offline activity that feeds it.
Discovery
Where every brand's China presence starts. Positioning, product, and store - built for the AI-native Chinese consumer from day one.
Brand and product strategy
Brand and product strategy
- Chinese-market brand positioning
- Product naming and portfolio localisation
- AI-driven category and competitor analysis
- Consumer signals, category dynamics, pricing benchmarks pulled from live channel data
- Market entry brief for the in-market team
Localisation and creative
Localisation and creative
- Chinese-language copy and product narratives
- Visual asset production and product photography
- AI-assisted variant generation for headlines, product descriptions, and creative testing
- Hero SKU narratives built for the platform each will live on
Store design and setup
Store design and setup
- Storefront design across all major platforms
- Chinese-language product listings
- Platform-native optimisation
- AI-optimised SEO and category placement
- Platform-specific compliance
- Launch-ready in eight weeks
Channel strategy
Channel strategy
- Channel viability assessment
- Compliance and supply chain requirements
- Channel mix and sequencing
- For Tmall, JD, Douyin, RedNote and cross-border
Validation
Where Chinese consumers actually spend their attention. Content, creators, and livestream, produced and managed in-house.
Owned brand content
Owned brand content
- Content built and published in-house
- Chinese-language content strategy and calendar
- In-house content production and community management
- AI-assisted content variation - posts localised, tested, and optimised for each platform's algorithm
- Verified brand-account activation and community management
Creator strategy
Creator strategy
- Full-funnel creator programmes
- Vetted, briefed, contracted, tracked.
- AI-driven creator matching against brand fit, category performance, and audience overlap—the right creators, not just the biggest
- Seeding programmes at scale
- Paid partnership execution and negotiation
- Campaign performance tracked to platform GMV, in real-time
RedNote seeding
RedNote seeding
- Content direction testing
- Audience strategy
- KOC seeding programmes, performance and profitability tracking
- Ongoing performance optimisation
Brand partnerships
Brand partnerships
- AI-assisted partner identification—cultural fit, audience overlap, and category signal analysis
- Commercial negotiation and IP protection
- Co-branded activations and product tie-ins
- Category expansion opportunities
Conversion
Turning that attention into sales inside the platform where it was built.
Livestream commerce
Livestream commerce
- Livestream studio production and host casting from YASO's creator network
- Script development and product briefing
- AI-driven session optimisation - product ordering, price pacing, promo timing adjusted against live viewer signal
- Real-time traffic and promo coordination
Platform advertising
Platform advertising
- Paid campaign management across Douyin, Tmall and RedNote ad platforms
- Amplification of proven creator content
- Traffic driven to store
- Budget pacing and performance optimisation
Campaign moments
Campaign moments
- Festival planning for 618, Singles Day and Double 12
- Stock forecasting with the operations team
- Creator booking and content production
- Offer structure and promotional mechanics
Trade fairs and exhibitions
Trade fairs and exhibitions
- Trade events, product debuts, press activations, and cultural collaborations.
- AI-assisted event, location, and audience matching
- Booth design, Chinese-language collateral, and on-the-ground brand representation
- Product debuts, press activations, and cultural moment execution
- Government and trade-body relations, media capture, and Chinese press coordination
Retail distribution
Retail distribution
- Placement in premium retail environments - concept stores, curated retail, and niche flagships.
- Retailer identification and category-fit analysis
- Commercial terms and margin structure
- Merchandising and in-store activation
- Real-time sell-through visibility through the platform
The data behind it
Every campaign, every channel, one dashboard.
The platform consolidates every marketing activity into a single real-time dashboard. Campaign spend, KOL performance, livestream GMV, content engagement, cross-channel attribution. Refreshed every 15 minutes, with AI-driven alerts on campaign performance and pricing anomalies so the team can act before problems compound.
Proof
The system working in practice
¥70K+
In 10 minutes on RedNote.
Pixi × Wu Xin livestream. Celebrity host, 1.4M viewers, YASO-produced. On-the-Go Blush the flagship product spotlight.
Read the story2 million
Organic impressions on RedNote.
Two rounds of creator testing, budget concentrated behind the one audience direction that worked. No paid promotion.
Read the story337%
Lift in RedNote impressions.
A sponsored cycling event as a warm-up test, before either brand committed to the full collaboration.
Read the story¥100,000
Sales in the first five minutes of a livestream.
From no China presence at all to a top-tier livestreamer, verified on historical data before we booked her.
Read the storyQuick answers
Common questions.
We run the marketing that happens where Chinese consumers buy: creator content, livestream, platform advertising, and the store itself. But, we only recommend what would benefit your brand and drive sales. If we feel your commercials would benefit from it, we also run full suite brand-building and retail presence for larger brands. Speak to our team to find out more.
Our in-market team. Content is built for Chinese platforms from the brief, not translated from your Western assets. Your existing creative can inform it, but it isn't the starting point.
Yes. Accounts are registered in your name, and you have full visibility of the content calendar and everything published.
YASO specialises in social commerce. RedNote, Douyin, Tmall, JD.com, Poison, Kuaishou. We cover all major platforms and work with you on a channel strategy that fits your brand.
PLUG IN. SCALE UP
Book a demo to see what YASO can do for your brand.
A 30-minute demo. We'll show you exactly how YASO gets brands live in China and
what the first 90 days look like for a brand in your category.