Omni Marketing Group partners with YASO to bring China AI search intelligence to luxury and consumer brands
Omni Marketing Group's clients gain access to YASO's China GEO tool, giving brands greater visibility into how they are represented across China's leading AI search models.
Shanghai, China — 8 September 2026. Omni Marketing Group (Shanghai Haomi Network & Technology Ltd), an independent marketing group that has spent more than a decade helping the world's leading luxury maisons win in China across jewellery, watches, fashion and beauty, today announced a partnership with YASO, the AI-powered operating system for global consumer brands in China. Using YASO's China GEO, Omni Marketing Group will deliver AI-search optimisation for China's native AI models to its luxury and consumer brand clients.
Brands increasingly ask their agencies how they appear inside AI-generated answers in China — and conventional SEO reporting cannot answer that question. AI search is fast becoming part of the research and decision-making journey before purchase, making visibility in AI-generated recommendations increasingly important for brands, and particularly for luxury houses whose equity is built on how they are portrayed. China's generative AI user base reached 602 million by the end of 2025, growing 141.7% in a single year (CNNIC, 57th Statistical Report on Internet Development in China, February 2026). Among Chinese luxury consumers, 64% now use AI at some stage of their purchasing journey — the highest rate globally — while 82% of top-tier luxury customers use AI and 47% consult AI before entering a boutique (Bain & Company × Comité Colbert, 2026).
The new partnership brings together Omni Marketing Group's specialism in luxury brand strategy, cross-cultural brand narrative and its proprietary AIPLA full-journey conversion methodology, with YASO's China GEO tool. Omni's market strategists can now track how their clients' brands are described across Doubao, DeepSeek, Qwen, Yuanbao and Kimi — in both Chinese and English — in order to drive AI search performance for their clients.
Omni accesses China GEO's proprietary diagnostic capabilities. Alongside visibility, model sentiment, competitor ranking and share of voice, the tool analyses a brand's Presence, Ranking, Perception, Persuasion and Consistency to produce a single reference AI Search Score. By tracking the sources behind AI-generated answers and identifying content gaps, Omni translates AI search insights into a complete China GEO service package — AI search diagnostics, strategic recommendations, content optimisation and ongoing performance management — helping luxury and high-value consumer brands win the AI-first path to purchase now forming in China.
"Luxury purchases in China increasingly begin with a question to an AI assistant rather than a query to a search engine. Our partnership with YASO gives our clients the first clear view of how their brands are represented in AI-generated answers — and, more importantly, a strategy to shape that narrative. In the AI era, visibility in AI-generated answers is the new front line of brand equity in China."
"We are proud to partner with Omni given their deep brand and digital experience. Omni clients will get access to world-class GEO services to help them increase sales in a world of growing AI importance."
China GEO is available to Omni Marketing Group clients from 8 September 2026. Consumer brands interested in China AI search visibility can reach out to Ricky Tian, Managing Partner of Omni Marketing Group, at ricky.tian@omnimkt.com.
About YASO
YASO (Kuai Commerce Limited) is a UK-headquartered retail technology company. YASO gives global consumer brands a single AI-powered system to launch, scale and optimise in China, the world's largest ecommerce market.
YASO is a new model for succeeding in China. Where traditional Tmall partners and distributors charge a retainer or take title to stock, YASO operates on a revenue share. Brands keep full ownership of their stock and data, full visibility of performance, and a partner whose return depends on theirs.
The system covers the complete customer lifecycle: end-to-end logistics, stock tracking and fulfilment; store management and social commerce marketing across Tmall, Douyin, RedNote, JD and Kuaishou; consolidated customer behaviour, sales and payment data; and financial reconciliation. YASO's China-based specialists run it in market, so global brands operate at the speed of a domestic competitor without building a domestic operation.
Paired with access to China GEO, brands also reach the AI-first paths to purchase now forming in China, where consumers ask an AI assistant what to buy before they reach a marketplace.
About Omni Marketing Group
Omni Marketing Group (Shanghai Haomi Network & Technology Ltd) is an independent marketing group for high-value consumer brands. For more than a decade, Omni has helped the world's leading luxury maisons build cultural relevance and drive conversion across jewellery, watches, fashion and beauty in the China market.
Omni represents a new model for luxury growth in China. Where traditional agencies sell media placements and execution — charging for time and output rather than outcomes — Omni operates as a strategic growth partner, anchored by judgement rather than hours. Brands receive a single senior team that connects brand strategy, cross-cultural narrative and measurable conversion, with no gap between consulting and delivery.
The group operates its proprietary AIPLA methodology — Awareness, Interest, Purchase, Loyalty and Advocacy — across the complete customer journey: from cultural insight and brand positioning, through digital content, social and search strategy, to conversion, repeat purchase and client advocacy.
Omni's work has been recognised across China's advertising and marketing industry, with awards including Top Digital, Top Mobile, the Golden Mouse Awards, and the China Tiger Awards — both Best Digital Marketing Agency and Emerging Digital Marketing Agency. The group is also a member of the China Advertising Association.
Paired with access to China GEO, Omni now helps brands win not just on the shelf and on the feed, but in the AI-generated answers where China's luxury consumers increasingly begin their purchase journey.
Media contacts
YASO — Charlotte Black, Growth Marketing Manager, charlotte.black@goyaso.com
Omni Marketing Group — Ricky Tian, Managing Partner, ricky.tian@omnimkt.com