YASO honored as Gold winner in The Stevie Awards® for Technology Excellence 2026

London — 23rd July, 2026 — YASO has been named the winner of a Gold Stevie® Award in the Technical Innovation of the Year for Advertising, Marketing & Public Relations Technology category in the third annual Stevie Awards for Technology Excellence.

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams and organisations shaping the future of technology across all industry sectors.

Winners will be honoured at a red carpet awards ceremony on Wednesday, October 28, 2026, at the Pullman Paris Montparnasse in Paris, France, where they will be celebrated alongside winners of the 2026 Stevie® Awards for Great Employers, The International Business Awards® and the German Stevie® Awards.

Chosen from over 700 nominations submitted across 37 nations, YASO's AI operating system was recognised for its ability to provide the infrastructure that allows global brands to enter and compete in China's complex ecommerce market. The award highlights YASO's integrated marketing technology platform, including the 2026 launch of China GEO — a Generative Engine Optimisation tool that helps global brands understand and improve how they appear across Chinese AI search assistants including Doubao, DeepSeek, Kimi, Yuanbao and Qwen.

Since its founding in London and Shanghai in 2023, YASO has delivered measurable commercial results for global beauty and consumer brands entering and scaling in China.

• Pixi achieved 327% year-on-year quarterly growth in 90 days with YASO, reaching a top-eight ranking on Tmall's Soft Mist Blush chart.
• Faith in Nature delivered 50% of its previous partner's annual sales in a single month with YASO.
• Cowshed generated six-figure sales in five minutes during an exclusive livestream with Dong Dong Jia, one of China's top beauty livestreamers, reaching 2.3 million viewers.
• And most recently, Borghese achieved 154% year-on-year Tmall growth during the 2026 618 shopping festival against a wider beauty category decline of 13%.

Stevie Awards recognized YASO for the real-world commercial outcomes its operating system delivers, specifically citing its "genuinely fresh model for China commerce that clearly delivers."

"Our mission is to give global brands the operating infrastructure they need to succeed in China, without needing to build like locals.

This award validates our belief that transparency, aligned incentives and integrated technology are the foundations for real commercial success in a market that has too long been defined by fragmented vendors and black-box distributor models. This isn't just a recognition of a product. It's a testament to what our team has built for the global brands who trust us with their China businesses. We're just getting started."

More than 180 professionals worldwide participated in the judging process to select this year's honourees.

"We congratulate all of the winners in the third annual Stevie® Awards for Technology Excellence for their outstanding achievements," said Stevie Awards President Maggie Miller. "Their innovations are helping shape the future of technology across every industry, and we look forward to celebrating their success on October 28."

Details about the Stevie Awards for Technology Excellence and the list of 2026 Stevie winners are available at Tech.StevieAwards.com.

About the Stevie Awards

The Stevie® Awards, widely recognised as the world's premier business awards, are nicknamed the Stevies, derived from the Greek word stephanos, meaning "crowned." The Stevie Awards are conferred through nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence and the Stevie Awards for Sales & Customer Service.

The Stevie Awards receive more than 12,000 nominations each year from organisations in more than 70 nations. Honouring organisations of all types and sizes and the people behind them, the Stevies recognise outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

About YASO

Everything you need to launch, scale or optimise your brand in China, on one AI-powered system. YASO consolidates the complexity of China's ecommerce market into one modular system, so global brands can compete like locals without having to build like locals. Full ownership, full visibility.

Our modular solutions cover the complete customer lifecycle. From end-to-end logistics, to social commerce marketing across Tmall, Douyin, Xiaohongshu, JD and Kuaishou. From top of funnel to reconciliation. Our new China GEO tool boosts AI-search visibility across Chinese AI models. Our proprietary data platform consolidates behaviour, sales and payment data. So brands show up where China's consumers buy.

We only grow when you grow. YASO operates on a consignment-based, revenue-share model. No fragmented vendors. No hidden margins. No black boxes.

This is China social commerce, simplified.

耀素（YASO）简介

一个AI驱动的增长系统，帮助全球品牌在中国市场完成从入驻、增长到优化的每一步。YASO 将中国复杂的社交电商生态整合为一套统一的运营系统，让全球品牌无需拼凑多个供应商，也无需照搬本土打法，就能与中国领先品牌同台竞争。

我们的模块化解决方案覆盖品牌增长的全生命周期，包括跨境物流、店铺运营、天猫、抖音、小红书、京东、快手等平台的社交电商营销，以及流量获取、客户运营、数据分析和财务管理，全程真正的一体化运营。

全新的 China GEO 工具帮助品牌提升在中国主流 AI 模型中的搜索可见度，自研数据平台则整合销售、消费者行为和支付数据，为每一个增长决策提供实时洞察，帮助品牌出现在中国消费者购买发生的地方。

只有客户增长，我们才能增长。YASO采用寄售和收入分成模式，与品牌共享增长成果。无需对接多个供应商，没有隐藏利润，没有信息黑盒，真正实现利益一致。

YASO，让中国社交电商化繁为简。