YASO Named a Finalist in the 2026 BeautyMatter Awards
Winners will be revealed live on December 7 at The Pool + The Grill in New York City.
New York, NY — September 9, 2026 — YASO has been named a finalist in the Best Technology Solution Provider category of the 2026 BeautyMatter Awards, recognizing standout achievement and the people, brands, and businesses pushing the beauty industry forward.
"China continues to represent the biggest growth opportunity for global beauty brands. Yet the traditional routes to market fail to deliver: fragmented partners, data that arrives days late, and fees that pay out whatever the result. We built YASO to replace that model, not adjust it. To be recognised by BeautyMatter, on merit, by people who know this industry, tells us beauty leaders are ready for a different way into China."
The BeautyMatter Awards recognize excellence across the entire beauty value chain, celebrating the people and businesses raising the bar and defining what's next. Finalists are selected by an independent panel of industry experts who evaluate submissions based on relevancy, impact, and innovation.
"In a world that has become increasingly transactional, we remain committed to recognizing good work based solely on merit," said BeautyMatter Founder and CEO Kelly Kovack. "Being named a BeautyMatter Awards finalist means the work stood out on its own in an incredibly competitive field of submissions from across the beauty industry."
Winners revealed live in New York City
Winners of the 2026 BeautyMatter Awards will be announced live on December 7, 2026, at The Pool + The Grill in New York City, bringing together finalists and leaders from across the beauty industry for an evening celebrating the people, ideas, and businesses shaping its future.
The complete list of 2026 BeautyMatter Awards finalists can be found at awards.beautymatter.com/finalists-2026.
About YASO
Everything you need to launch, scale, or optimise your brand in China, on one AI-powered system.
YASO is a UK-headquartered ecommerce technology company for global brands in China. Three layers: Operations for logistics, stock and delivery; Marketing runs storefronts, creator marketing and livestreaming; Data analytics to track sales, customer behaviour and reconciliation.
We break from the traditional China distributor model. Find partnership at every level: shared data, brand account ownership and a revenue share model.
This is China social commerce, simplified. Learn more at goyaso.com.
About BeautyMatter
The rules of engagement have changed, and success requires a lens that is cross-vertical and looks beyond the obvious confines of the industry. As a group of brand builders, operators, and investors, we don't just cover the news; we understand how to provide crucial context, making information and data actionable. BeautyMatter is recognized globally as an essential resource for beauty insiders, filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view.
We curate, cultivate, and create content that informs and inspires those defining the future of beauty. We believe real connection happens organically, and everything we do is aimed at creating value for our global community.
Media contact
Charlotte Black
charlotte.black@goyaso.com