01Smooth transition
From your current partner to YASO, without losing momentum.
China has changed
The model isn’t underperforming. The model is the problem.
Legacy distribution was built for a China that no longer exists—a China before Douyin, before RedNote, before AI became the infrastructure of retail. The commercial model, the operating cadence, the data architecture: all designed for a market that has structurally moved on.
You’re seeing the symptoms. Sales have plateaued. Channel coverage is uneven—heavy on Tmall, light or absent on social commerce. Pricing has drifted out of your control. The data you do get is delayed, partial, and impossible to act on quickly. Your partner was the right choice when you signed. They’re the wrong shape for the market now.
The fix isn’t a better distributor. The fix is a different operating model.
What Scale looks like in practice
A partner with skin in the game.
02Higher margin
Revenue-share commercials aligned to your growth.
03Social commerce native
Real presence on Douyin, RedNote, and the channels that actually convert.
04Unmatched transparency
Data and AI transparency. Every metric in real-time. AI surfacing what needs attention.
Practiced handovers
The switch, without the disruption.
Most brands underperforming in China stay where they are because switching looks complicated. Stock buybacks, contractual exit terms, store account migration. We have absorbed that friction for every brand we have switched.
We work with your current partner to renegotiate minimum commitments and ease cashflow during transition.
Sales risk is absorbed before you migrate. New channels are stood up, content is produced, KOLs are seeded—all before the old operation winds down.
No upfront marketing investment required. Your growth budget becomes a variable, not a fixed cost.
Legacy SKUs restructured. Grey market listings tackled. RRP discipline restored from the moment we go live.
01Renegotiated commercial exit
We work with your current partner to renegotiate minimum commitments and ease cashflow during transition.
02Pre-launch activity, front-loaded
Sales risk is absorbed before you migrate. New channels are stood up, content is produced, KOLs are seeded—all before the old operation winds down.
03Marketing moves into revenue-share
No upfront marketing investment required. Your growth budget becomes a variable, not a fixed cost.
04Pricing reset from day one
Legacy SKUs restructured. Grey market listings tackled. RRP discipline restored from the moment we go live.
The YASO stack
The same platform. Different starting point.
Scale is a full operating partnership, but the platform underneath is the same one Launch brands start on and Optimise brands plug into. The difference is where you're starting from: a legacy setup that needs migrating, not a greenfield business that needs building. Every layer of the operating system engages from day one of the switch.
Data analytics
Legacy data ingested, unified, and made visible in real-time. No black boxes carried over from the old setup.
Learn more
Operations
A team of experts on the ground in China running the migrated operation and the new channels alongside.
Learn moreMarketing
In-house and in-market teams. Experts in building sharp content that meets Chinese consumers where they buy.
Learn moreAI-Tooling
AI running across the operation, monitoring performance and surfacing anomalies from the first week of the switch.
Learn more
Commercial model
Aligned incentives, not fixed retainers.
A platform subscription, a growth budget you control, and a revenue share on your China revenue. You keep ownership of your stock, so we only make money when it sells.
Featured case study: Pixi
327% YoY growth in a quarter,
after years of plateau.
Pixi is a global clean beauty best-seller. The brand had been live in China for years before partnering with YASO, but had hit a wall. Sales had plateaued. The brand was overexposed on Tmall and effectively absent from the social commerce platforms driving Chinese beauty growth. Legacy pricing inconsistencies, a residue of the previous partner, were eroding brand equity and conversion. Within three months of switching to YASO, the plateau was broken.
327%YoY quarterly growth in Q1.
- 0%
- YoY quarterly growth in Q1.
- 0%
- MoM sales growth in the first three months.
- ¥0M+
- Net sales in the first three months.
- 0M+
- Organic views on RedNote, up from zero presence.
- ~0%
- Of low-price listings removed by month three.
FAQ
Common
questions.
We've done this enough times to know where it breaks. The migration plan — commercial exit, front-loaded pre-launch, pricing reset, platform integration — is structured to protect continuity of trade. You'll see the dashboard light up before the old channels go dark.
A typical Scale migration takes 8-12 weeks from signing to full cutover. Some elements — like data integration and dashboard access — come online earlier.
Professionally and in coordination with you. We've managed handovers from most of the major distributors and TPs operating in China. We'll walk you through the practicalities — contractual exit, inventory, channel ownership — in the working session.
Almost every contract has one. Most are more negotiable than they look. We'll help you assess what leverage you have and what the exit costs look like — before you commit to anything.
Both. We're commercial-model agnostic and cater to whichever structure works best for your category, your stage, and your wider global setup.
Yes. That's typically the first thing we do — show you what visibility on your business would actually look like, using anonymised data from a comparable brand. Twenty minutes is enough.
Yes, for a defined period. Some brands run a parallel model while migrating to give the business room to breathe. We'll structure it with you.
PLUG IN. SCALE UP
Ready to switch to a model built for now?
A 30-minute conversation. We'll pressure-test your current setup against ours — channel coverage, pricing health, data maturity, commercial structure — and show you what a modern operation looks like.