01Launch in weeks
We handle store setup, social commerce registration, product translation and merchandising. Live on Tmall, Douyin and RedNote in 8 weeks.
The entry path is crucial
The wrong partner costs you years. Most brands only find out too late.
You've identified China as a strategic priority. You've taken meetings with distributors, agencies, and TPs. The proposals look similar. The commercials feel opaque. None of them give you confidence that you'll know what's actually happening once the business is live.
The decision feels heavy because the cost of getting it wrong is high. The wrong partner means lost time, lost data, lost brand control, and a setup you'll spend years trying to unwind.
This is exactly the moment YASO was built for.
The YASO model is different
See what changes when
the model changes.
02Turnkey operations
Cross-border logistics, customs and compliance, all handled by our China team. Your team focuses on the brand. We run the operation.
03Aligned commercials
A revenue-share model tied directly to your brand's success. No setup fee, no lock-in, no upfront retainer. We earn when you grow.
04Full visibility
Sales, inventory, campaigns and KOL performance. Track every dimension of your China business in real-time through the YASO dashboard from day one.
BREAKING INTO THE CHINA MARKET
Launching a brand requires specific economics.
What launching in China asks of you
China rewards brands that arrive prepared, and is unforgiving of those that arrive tentatively. Five commitments worth being honest about.
Budget that buys performance, not presence.
Below a certain committed annual investment, you are funding visibility rather than the activity that converts it.
Budget that buys performance, not presence. Below a certain committed annual investment, you are funding visibility rather than the activity that converts it.
Spend before there is anything to sell. Demand is built ahead of the storefront opening. Most brands budget a month or less, and a quiet launch is a common cause of a weak first year.
A long-term commitment, not a trial. Test-and-see rarely succeeds. The first ninety days set the trajectory, and the brands that get it right build with a partner who shares their data.
A clear position on growth versus profit in year one. Performance and profitability are not the same question. China is a market-share-first market. Decide which you are buying before you commit, not six months in.
Willingness to let the market choose your hero product. The global bestseller is usually the expensive answer.
The Launch Build
A timeline to live sales for China
From signing to live in eight weeks.
Week
Stage
What YASO handles
1
Commercials and contracting
Contracting, IP review, data flow, all set up with our China legal partner.
2
Brand strategy
Category positioning, pricing, RRP discipline.
3
Onboarding
Entity setup, store registration, payments, with trademark and payment partners on board.
3-5
Stock shipment
International freight, customs, bonded warehousing.
5-7
Store design and planning
Storefront, translation, merchandising, KOL strategy.
7-9
Launch campaign
Livestream, KOL activation, paid traffic, live dashboard.
The YASO stack
Same platform. Full engagement.
Launch is a full operating partnership. That means you get every layer of the YASO operating system from day one: operations run by our team on the ground, marketing built for how Chinese consumers actually buy, data unified across every channel in real-time, and AI running across the stack to surface signal from noise.
AI-Tooling
AI-driven insights, forecasts, and pricing intelligence running across the operation.
Learn more
Commercial model
Aligned incentives, not fixed retainers.
A platform subscription, a growth budget you control, and a revenue share on your China revenue. You keep ownership of your stock, so we only make money when it sells.
FEATURED CASE STUDY: COWSHED
From zero to six-figure livestream sales in three months.
Cowshed is a premium spa and lifestyle brand from London's Soho House. Before YASO, the brand had no presence in China. Within three months of partnering with YASO, Cowshed had gone from zero to six-figure livestream sales, delivering the entry a global heritage brand needed, on the operating model built for how China buys now. ¥100,000+ in livestream sales within five minutes of airtime.
500%+Month-on-month sales growth.
- 0%+
- Month-on-month sales growth.
- $0+
- Revenue in the first three months.
- 0+
- KOL seeding partnerships activated pre-launch.
FAQ
Common
questions.
Tmall, Douyin, JD, RedNote and Kuaishou, plus the logistics, payment and fulfilment infrastructure behind them. Which platforms we prioritise depends on your category and where your customers already are.
No. We operate through our own infrastructure and licences in China, and our team of ecommerce, logistics, marketing and finance experts in Shanghai runs the day to day.
You do, throughout. Store accounts, customer data and pricing control stay with your brand. That is a structural part of how we believe a partnership should work, rather than a concession.
No. You retain ownership of your inventory. We work primarily on a consignment basis. A partner that owns your stock has a balance sheet reason to discount it in a bad quarter, and your brand carries that in China permanently.
We run the marketing that happens where Chinese consumers buy: creator content, livestream, platform advertising, and the store itself. But, we only recommend what would benefit your brand and drive sales. If we feel your commercials would benefit from it, we also run full suite brand-building and retail presence for larger brands. Speak to our team to find out more.
We work with any brand that has the right profile to succeed in China. Our expertise is primarily with beauty, wellness, supplements and fragrance, alongside categories such as sporting equipment and pet care. But if your brand performs well outside China and you have budget committed to making the world's second largest consumer market work, have a conversation with us.
PLUG IN. SCALE UP
Book a demo to see what YASO can do for your brand.
A 30-minute conversation. We'll show you what a real entry looks like for your category, on the operating model built for how China buys now.