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YASO
Our case studies

See what our operating system has achieved for our brand partners.

Cowshed brand product photography
Cowshed

Cowshed: 6-Figure Sales in 5 Minutes

¥100,000+ in sales within 5 minutes.

Read more below
Pixi brand product photography
Pixi

Pixi's 90-Day Glow-Up with YASO

327% YoY quarterly growth in 90 days.

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Faith in Nature brand product photography
Faith in Nature

Faith in Nature: Full Control, Better Margins, Zero Complexity

50% of a year's sales in one month.

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Case Study — Lifestyle

Cowshed: 6-Figure Sales in 5 Minutes via Social Commerce.

How YASO turned a niche lifestyle brand into a viral sensation in China with the power of social commerce.

24 June 2025 · 5 min read

Cowshed spa products styled with citrus and botanicals.

Background

Cowshed, a premium spa and lifestyle brand from London's Soho House, had no presence in China before partnering with YASO. YASO crafted a powerful entry strategy, utilising our China social commerce solution to introduce the brand to this dynamic market.

Within just 3 months of launching, YASO secured top livestreamer partnerships for Cowshed, driving 6-figure sales within 5 minutes of airtime. Being featured in a livestream this large is almost unheard of for a zero-to-one brand in China.

Cowshed spa lifestyle product photography.

Within 3 months of launching in China via social commerce...

¥100,000+
Livestreaming sales within 5 minutes
500%+
MoM sales growth exceeding target
$100k+
Revenue in 3 months, 2× faster than average
100+
KOL seedings before launch preparing for viral success
Cowshed editorial campaign creative — Her Hours, Her Choice.

The results

Success at scale.

Leveraging our social commerce solutions for China, YASO helped Cowshed achieve $100k+ within 3 months since launching.

Cowshed revenue trajectory from launch to month three, peaking above $100k.

One-Stop-Shop Social Commerce Solutions

E-Commerce Storefronts + Logistics
E-Commerce Storefronts + Logistics

Store setup, product listings, and end-to-end fulfilment across Tmall, Douyin and Xiaohongshu.

Livestream with Top-Tier KOLs
Livestream with Top-Tier KOLs

Top-livestreamer partnerships and Douyin livestream campaign execution.

Influencer and Product Seeding
Influencer and Product Seeding

KOC seeding, content creation, and pre-launch campaign activation.

Sales Dashboard — Real-Time Commercial Data
Sales Dashboard — Real-Time Commercial Data

Live performance data across all channels and SKUs.

Livestream Highlight

6-Figure Sales in 5 Minutes.

YASO connected with Dong Dong Jia, one of China's top beauty livestreamers, and secured an exclusive slot for Cowshed. Her livestream attracted 2.3M viewers and achieved 6-figure sales for the brand within just 5 minutes of airtime.

Cowshed product featured in a top-tier Douyin livestream.

Turning Hidden Gems into Bestsellers.

  • From Niche to Viral
  • 0 to 2M Views in 5 months
  • 500%+ MoM Sales Growth
  • ¥100,000+ Livestream Sales from a standing start
Cowshed lifestyle product range photography.

Get started today.

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