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Pixi's 90-Day Glow-Up with YASO
327% YoY quarterly growth in 90 days.
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Read the storyPixi's 90-Day Glow-Up with YASO.
Learn how YASO helped Pixi achieve 327% YoY Quarterly Growth and a China presence built for scale.
5 June 2025 · 5 min read
Background
Pixi, a global beauty brand with a strong international reputation, had no meaningful presence on China's fast-growing social commerce platforms before partnering with YASO. The brand had limited visibility, minimal presence on their social commerce channels, and was generating poor results from its existing distributor.
Within just 3 months of partnering with YASO, Pixi achieved results that typically take over a year for an average China launch — while simultaneously driving significant pricing growth.
Within 3 months of launching with YASO...
The results
Real growth.
Leveraging our social commerce solutions, YASO helped Pixi achieve 327% YoY Growth in Q1.
One-Stop-Shop Social Commerce Solutions
Store setup and product listings across Tmall, Douyin, and Xiaohongshu.
KOL partnerships and Douyin livestream campaign management.
KOC seeding, content creation, and campaign activation.
Real-time performance data across all channels and SKUs.
Campaign Highlight
International Women's Day: Pixi's Breakout Moment
In just three months, YASO's seeding and monitoring activity delivered record-setting results. For Pixi's International Women's Day campaign, YASO achieved at least ¥1M in search volume for the brand on RED (Xiaohongshu), generating strong consumer demand and brand awareness at a critical moment for the category.
Pixi's China Glow-Up in 3 Months.
- Pricing Control Regained
- New Hero SKU Unlocked
- Brand Refresh
- 400%+ YoY Growth
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