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YASO
Case Study — Wellness

Faith in Nature: Full Control, Better Margins, Zero Complexity.

One month after switching to YASO, Faith in Nature achieved 50% of the sales their previous partner delivered in 12 months.

3 June 2025 · 5 min read

Faith in Nature natural beauty product range styled photography.

Background

Faith in Nature, a natural beauty brand established in the UK, experienced several challenges with their previous China partner before switching to YASO. Complex distribution and activation meant Faith in Nature had difficulty making informed decisions.

One month using YASO, Faith in Nature achieved 50% of the sales their previous partner delivered in 12 months, at a better margin and with zero complexity.

Faith in Nature botanical product photography on a warm backdrop.

Within the first quarter of launching with YASO...

50%
1 month's sales = previous partner's annual total
200%+
MoM revenue growth
329k
Organic impressions via seeding content
67%
Increase in average order value
Faith in Nature editorial product hero shot.

The results

The model works.

1 month with YASO = 50% of a year's sales with the previous distributor.

Comparison chart: Faith in Nature one month sales with YASO equals 50% of twelve months sales with the previous distributor.

One-Stop-Shop Social Commerce Solutions

E-Commerce Storefronts
E-Commerce Storefronts

Store setup and product listings across Tmall, Douyin, and Xiaohongshu.

Livestream Commerce
Livestream Commerce

KOL partnerships and Douyin livestream campaign management.

Influencer Collaboration
Influencer Collaboration

KOC seeding, content creation, and campaign activation.

Sales Dashboard
Sales Dashboard

Real-time performance data across all channels and SKUs.

Seeding Highlight

Social Commerce Ambition Unlocked.

Within the first quarter of launching with YASO, we helped Faith in Nature partner with 100+ seeding KOLs across RED and Douyin, driving 5m+ Organic Reach and hitting 100k+ organic impressions with standout seeding content.

Faith in Nature seeding campaign content from KOLs.

Higher Sales, Higher AOV, Total Control.

  • Pricing Control Regained
  • One Platform, Total Control
  • Smooth Onboarding
  • Better margin from month one
Faith in Nature product range lifestyle photography.

Get started today.

A 30-minute demo. We will show you what YASO looks like for your brand's category and current China situation.