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Articles

Plain-English guides and analysis for global beauty, wellness and lifestyle brands entering and scaling in China.

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China Social Commerce Entry Playbook: AI-Enabled Strategies for 2027

China Social Commerce Entry Playbook: AI-Enabled Strategies for 2027

PlaybookOctober 22, 2026

Can You Trust a Livestreamer's "Guaranteed ROI"? YASO's Framework for Judging ROI Guarantees

Can You Trust a Livestreamer's "Guaranteed ROI"? YASO's Framework for Judging ROI Guarantees

GuideOctober 16, 2026

From Stalled to Sought-After: How Borghese Rebuilt Its China Growth, From Ecommerce to AI Search

From Stalled to Sought-After: How Borghese Rebuilt Its China Growth, From Ecommerce to AI Search

Case StudyOctober 13, 2026

China Market Entry: Why the China Plan You Wrote Is Already Out Of Date

China Market Entry: Why the China Plan You Wrote Is Already Out Of Date

AnalysisSeptember 21, 2026

YASO Named a Finalist in the 2026 BeautyMatter Awards

YASO Named a Finalist in the 2026 BeautyMatter Awards

Press ReleaseSeptember 9, 2026

Omni Marketing Group partners with YASO to bring China AI search intelligence to luxury and consumer brands

Omni Marketing Group partners with YASO to bring China AI search intelligence to luxury and consumer brands

Press ReleaseSeptember 8, 2026

Summit Insights: 2026 UK-China Brand Excellence Summit — The Path to Success for Consumer Brands

YASO FeatureSeptember 2, 2026

What is Kuaishou, and why should global beauty brands care?

What is Kuaishou, and why should global beauty brands care?

GuideSeptember 3, 2026

China's Cosmetics Animal Testing Rules in 2026

China's Cosmetics Animal Testing Rules in 2026

AnalysisSeptember 3, 2026

Clean Beauty in China: Market Trends and Brand Strategy

AnalysisAugust 31, 2026

Qixi 2026: The Consumer Behind China's Valentine's Day Is Changing

Qixi 2026: The Consumer Behind China's Valentine's Day Is Changing

AnalysisAugust 28, 2026

YASO honored as Gold winner in The Stevie Awards® for Technology Excellence 2026

YASO honored as Gold winner in The Stevie Awards® for Technology Excellence 2026

Press ReleaseJuly 23, 2026

China Social Commerce: A Guide for Global Beauty Brands

China Social Commerce: A Guide for Global Beauty Brands

GuideJuly 21, 2026

China's Beauty Market Has Changed. Here's The New Roadmap.

China's Beauty Market Has Changed. Here's The New Roadmap.

YASO FeatureJuly 16, 2026

Why China's Sunscreen Market Is No Longer A Fight Over SPF

Why China's Sunscreen Market Is No Longer A Fight Over SPF

YASO FeatureJune 17, 2026

China's Beauty Market Has Changed. Here's The New Roadmap.

China's Beauty Market Has Changed. Here's The New Roadmap.

YASO FeatureMay 31, 2026

China's AI Beauty Stack: The New Competitive Moat

China's AI Beauty Stack: The New Competitive Moat

YASO FeatureMarch 29, 2026

China Beauty Market Is Bouncing Back In 2026

China Beauty Market Is Bouncing Back In 2026

YASO FeatureMarch 18, 2026

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